‘A new commercial for the Apple iPad Pro shows a man literally being erased from a photograph, prompting complaints of misandry on Twitter.
The 15 second commercial demonstrates the ability of the Apple Pencil to edit out someone from a holiday photo.
The implication is clearly that the woman is removing her ex from the image, with the words “perfecting your memories” flashing up at the end of the commercial.
“Big fan of apple’s new men are trash campaign,” tweeted Stephen Ossola, along with a clip of the ad that has racked up 2 million views.
Many people questioned why, with so many other ways of demonstrating the use of the Apple Pencil, the company chose to do so in such a divisive way.’
Read more: Apple Erases Men in New Ad For iPad Pro