‘One of Britain’s biggest Indian dating sites has been accused of reinforcing social prejudices with an algorithm that discriminates by caste.
Dating site Shaadi.com claims to be the number one platform for Indian singles.
But it has caused controversy by insisting that users state their caste or ‘sub-community’ on their profile.
It was discovered that a profile set up by a Brahmin, who are elite in the caste system, would not be offered potential matches from the lowest of the social divisions – the so-called untouchables, officially known as ‘scheduled caste’.
Brahmin found that they had to specifically change their settings to include all other castes which has raised questions over whether the site’s algorithms meet the terms of the equalities law. ‘