Posted by Sponsored Post Posted on 1 February 2020

An Expert Guide for Small Business Lead Generation

If you think that as a small business you don’t need lead generation help, think again. 2020 is seeing a dramatic shift in the way small businesses acquire and convert leads, and as a small business owner, you can’t afford to miss the boat. In this piece, I am offering some of the easiest ways to keep your small business thriving with the latest tips for lead generation. 

Tip #1: Outsource

As a small business, you know that the lack of manpower and time is a constant struggle. By choosing to outsource to lead generation companies for small business, you can keep your sales funnel full without having to sacrifice precious time or your employees’ focus. Here are just a few of the benefits of choosing a lead generation company:

  1. Work within your means to capture the right leads and convert them faster 
  2. Team of skilled cold calling and emailing experts 
  3. Appointment setting that keeps your calendar full without any effort on your part
  4. Leads that seemingly create themselves

By outsourcing these critical elements of lead gen you can focus on where your time and energy needs to be your business. This does not have to be cost-prohibitive either. Many lead generation companies specifically specialize in small businesses and offer various pricing structures. 

Tip #2: Get Automated

The digital age has brought along some amazing technology and tools that can automate elements of your business that used to take hundreds if not thousands of hours. Like outsourcing, taking advantage of these tools is a must. Here are some of my favourites:

  • Pipedrive – this powerful CRM has some impressive stats like up to 28% close rate
  • LinkedIn – this often unsung hero  offers exceptional lead gen features 
  • Hubspot Sales – Another powerful CRM tracks and nurtures sales 
  • Optin Monster – multiple integrated and automated features to deliver new content, split testing and targetting 

Using AI such as chatbots and some or all of these tools will expand your growth exponentially. 

Tip #3: Know Your Buyer

If you think buyer persona is THE latest buzz word, you’re right and for good reason. With so much saturation in the marketplace, you are only as good as your ability to stand out and reach out to your specific audience. Old analytics and general understandings of your demographic channels are not nearly enough today. 

Here is an example:

You are a small business owner who makes trendy and safe baby teething accessories for mums and dads on the go. Your competition is staggering. As a small business, you will want to establish authority in your space and creates content for your buyers’ persona will set you apart from the masses. 

Lead generation companies for small businesses are experts at identifying your buyers’ persona and creating tailored content that will inspire increased engagement and lower bounce rate. The old adage of “if they stay, they’ll pay” couldn’t be more appropriate today. 

Pro Tip: You don’t need a huge budget to optimize your site so your leads will want to stay. Be 100% responsive and remove anything that is slowing down your load time. 

Wrap Up 

Don’t get pushed out by bigger companies. Smaller businesses are the future as personalization and tailored experiences take centre stage. Outsource and automate what you can and always keep your customer’s journey at the forefront. 

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