The event management industry has seen a sharp rise during the past few years. More and more people are willing to take up Event planning and management as a career because it is fun, creative and rewarding. Moreover, given that public and private events are becoming increasingly common, more people are outsourcing event planning and management to professionals to save time and costs. Event planning and management can be one of the most exciting careers and a rewarding one that you can have with all the glitz and glam that is attached to it. However, it can also be extremely exhausting and an exceptionally tricky one especially if you are new to the industry.
Clients hire event management firms because they want to make sure they have a perfect event within their budget without having them to run clueless at the last moment. The success of your event is therefore primarily measured when your client is happy. From the outside, most people believe that event planning is one of the easiest careers, however, the truth is the opposite. There are very little mistakes that can turn into blunders and pull your event south. If you are a beginner in this industry, here are some mistakes that you should take care of when going ahead with your event planning and management business.
Having the Right Team
The success of an event management company is largely dependent on having a good, motivated and hardworking team that clicks together. There are a million things that need to be taken care of when doing events and you should not expect that you will be able to do everything on your own. Try to have each team member specialize in different areas of event management so that they can all be brought together to pull off a great event. Key expertise that you will need includes business development and client servicing, vendor management, catering, and administration. It is normal to have disagreements when you are working as a team but you should ensure that you have a mechanism to work when disagreements are there and your internal disputes should not reflect on your output.
Reliability of Vendors
As an event manager, you will be a service provider but you will have to outsource a lot of supplies from other vendors such as photography, lighting, stage, floors, etc. Therefore having a panel of reliable vendors is extremely important. You cannot tell your client three hours before the event that your vendor ditched you. Event planning with Visual Comet or other reliable vendors of the same league will be your best bet to avoid last-minute problems.
Budget and Timelines
Precision in quantitative measures is very important for a successful event and therefore you should be super sure about what can be done within a given budget and a time. Most new entrants in the industry are desperate to grab their initial projects and in a bid to get a gig, they often end up pitching unrealistic budgets and timelines. It is very important, to be honest with your client and not taking up anything that you cannot manage.