The importance of having a professional and stylish website, which is easy to navigate and quick to load, cannot be underestimated in the current day and age. No matter what industry you operate in, having a positive online presence is critical. But, is your website achieving this? Or, is it doing more harm than good? Below, we take a look at four warning signs that your website isn’t doing your business any favours.
- Your website is not mobile friendly – There is only one place to begin, and this is with mobile optimisation. If your website does not work effectively on smaller devices, you are making a big, big mistake. Nowadays, more and more people are using their mobile phones to browse the Internet and shop online. There is nothing more frustrating for these users than visiting a website and viewing the desktop version on their mobile phone. This makes it difficult for them to read the content, browse the site, and navigate from one page to the next. In the end, they will simply give up and look elsewhere. If you have not already, it is so important to use the services of experts in responsive web design. This means that your website will be optimised for optimal viewing across all devices, including smartphones, tablets, and desktops.
- You aren’t converting website visitors into leads – If your conversion rate is low, this is a clear sign that your website isn’t doing your business any favours. We often hear about the importance of website traffic, but in reality, website traffic means nothing if these users simply leave your site. You need to convert traffic into leads; this could mean that users sign up to your newsletter, purchase a product, or take any other notable type of action. There are a number of reasons why your conversion rates could be low. This includes: your conversion offers are not good enough, you are not using landing pages to generate conversions, you are not effectively directing traffic to conversion opportunities with Call-To-Actions, or you have no conversion opportunities at all. If your conversion rate is suffering, you need experts like Lilo to help with your strategy.
- Your website does not generate enough traffic – If you are not generating enough traffic in the first place, then you won’t even have the website users to make the conversions mentioned above. This is a clear indication that your website’s search engine optimisation strategy is not effective. The best way to get true clarity regarding this is to set up Google Analytics. This will enable you to view organic search results, so you can look at conversion traffic, bounce rate, pages per session, and time on site. These are crucial statistics, and if they are not up to par, you need to change your approach to SEO. Have you included relevant keywords naturally in your website content? Have your image tags, Meta description and Meta title been carefully put together and optimised for SEO?
- Your website is difficult to use – Last but not least, if your website is not easy to use, people will go elsewhere. There are two key factors to consider here: navigation and load time. Navigation should be instinctive. Users should not need to think about how to use your website; it should come naturally, enabling them to find the information they need with ease. In regards to load time, every extra second it takes for your website to load, is a second that is severely costing your business. People like the Internet because it is convenient; they aren’t going to be prepared to wait for your website to load.
